Here's Why Your Business Needs Its Own Mobile App

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

Google is building 180 satellites to spread internet access worldwide

Google's plans for satellite-based internet access just got a little more concrete. The Wall Street Journal hears that the search firm is preparing to build 180 "small, high capacity" satellites (not pictured here) that will go into low orbit and provide internet connections to underserved areas.

3 Facebook Marketing Tips for Home Based Business Owners

Facebook is a funny place at times:

  • People you have never met become your friend and old friends ignore you.
  • Groups you join to share your interests get filled up by spam bots and brainless business builders who have no time to talk and no interest in developing their knowledge or listening to what others have to say.

Mobile first win - what to consider

In addition to a winning approach to responsive design, a mobile first strategy should also consist of…
  1. Accessibility:  40 percent of mobile users turn to a competitor’s site after a bad mobile experience.
  2. Speed:  43 percent of mobile visitors are unlikely to return to a slow-loading mobile site, while 74 percent wait up to 5 seconds (60% wait 3 seconds or less)

Why Mobile First Strategy

Responsive design is no longer where you should be. It’s where you’d better already be.

A recent study by Nielsen and Google found that 77% of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile users have a 9.56 % higher bounce rate on average than visitors on a desktop. Why is this?